Types of Digital Marketing

Digital marketing can be classified into 9 types:

1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Marketing
4. Content Marketing
5. Email Marketing
6. Affiliate Marketing
7. Mobile Marketing
8. Video Marketing

Search Engine Optimization :

People utilise the internet to find answers to their questions and new things all around the world. Search engines are the key means by which they accomplish this.

When someone types words into a search engine like Google, they are shown with a list of web pages that meet their search criteria.

Businesses use SEO to get their website to appear in these results. It is one of the most effective forms of digital marketing since it can generate a regular stream of visitors who are eager to learn more about your products or services.

So, what are some ways to boost a website's SEO? It's critical to recognise that one of the factors that makes SEO difficult is that the answer to this query is always contingent on Google and its most recent algorithm. With that in mind, here are a few of the most crucial things SEO strategists and marketers should know about how SEO works today :

Content Indexing : It's critical to make it easy for search engines to understand what your site's content is by including alt text for images and text transcripts for video and audio content.

Good link structure : It's critical that search engines can "crawl" your site structure and find all of your information quickly. An SEO specialist can style links, URLs, and sitemaps in a variety of ways to make them more accessible to site crawlers.

Keywords and keyword targeting : One of the essential building blocks of SEO is properly deploying your keywords – i.e. the search terms you want your site to be found for – in your content and headers. The strategy of "stuffing" your content with as many keywords and keyword variations as feasible is no longer recommended. Writing high-quality content with keywords in the headers and a few times throughout the crawlable page content is now regarded best practise, and pages will rank higher in search results.

Search Engine Marketing:

SEM, or search engine marketing, is a method of ensuring that your company's products or services are seen in search engine results pages by paying for advertising (SERPs). SEM allows your company to show as a result for a search query when a user puts in a specific term.

Social Media Marketing: This encompasses everything a company does on social media. Although almost everyone is familiar with social media, marketers must use it in a planned and integrated manner. Social media marketing entails much more than merely posting to social media sites and responding to comments.

Content Marketing: To raise brand awareness, content marketing employs narrative and information sharing. The ultimate goal is for the reader to take a step toward becoming a customer, such as seeking additional information, joining an email list, or purchasing something. Blog entries, resources like as white papers and e-books, digital video, podcasts, and much more are all examples of "content." It should, in general, first and foremost deliver value to the consumer, rather than simply market the brand or try to sell something. Content marketing is about developing a long-term, trustworthy relationship with your customers that can lead to multiple sales over time rather than just one.

Email Marketing: Despite the rise of social media, smartphone apps, and other platforms, email remains one of the most effective marketing tools, according to Rogers. It can be used as part of a content marketing plan to provide value to customers and convert them into customers over time. According to the American Marketing Association, email marketing professionals are competent at not just creating compelling messages, but also understanding appropriate audience outreach and monitoring consumer interactions and data, as well as making strategic decisions based on that data.

Affiliate Marketing: Affiliate marketing is a type of advertising in which a firm pays third-party publishers to send traffic or leads to its products and services. Affiliates are third-party publications who are paid a commission to create new methods to promote the firm.

Mobile marketing: This sort of digital marketing focuses on reaching out to your target audience through their smartphone or tablet. Text messages, social media, websites, email, and mobile applications are all examples of mobile marketing. Marketers can customise offers or special content based on a customer's location or time, such as when they enter a store or attend an event.

Video Marketing: Using videos to promote and inform people about your product or service is referred to as Video marketing. It boosts engagement on your digital and social channels, educates your audience, and gives you a new way to reach out to them.

Please follow my blog for more updates and do comment if you loved the content🙌