Introduction to Digital Marketing

What is Digital Marketing ?

Any sort of marketing that takes place online, using a mobile device, a laptop, or the internet, is referred to as digital marketing. Aside from digital signage and technology that isn't always connected to the internet. It might be as complicated as automated email marketing campaigns or as simple as the content choices on your website's blog.

Why is digital marketing important?

• Let's suppose you own a company and you put up a banner and advertise it on a billboard. Can you ever figure out how many people viewed your company's billboard advertisement? Or can you ever tell how many people shopped at your store after watching the ad? The answer is No, right ? Now this gap has been filled by digital marketing, we can now track how many people looked at your advertisement, how many of them shown interest and how many of them converted to real consumer.

• Digital marketing is far less expensive than traditional marketing.

• There are 4.66 billion users who are active in internet(according to report) and digital marketing can be used to attract those user towards your products, hence it's better with respect to reach.

• Banner ads, email marketing, content marketing, and social media posts are just a few examples of high-quality digital marketing. As a result, understanding how to promote yourself creatively online opens up a wide range of possibilities for future publicity initiatives. You can also use digital marketing to test and stop doing efforts where you can't convert customer from your Ad.

• Through website comments, mails, reviews, and social network posts, digital marketing allows you to engage directly with people who read your content. This demonstrates that you care about what your consumers have to say and think, making them feel appreciated and a part of the community you're creating. It also enables you to collect crucial data on client reactions and preferences.

• Many of today's most powerful figures use the internet or social media to market themselves. You can engage with these influencers and acquire their esteem through digital marketing. If you play your cards well, you may persuade them to promote you, resulting in more customers and brand recognition.

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